Consumer Behaviors on COCACOLA

Question: Discuss about the Consumer Behaviors on COCACOLA. Answer: Consumer Behaviors on COCACOLA The report analyses the concept of marketing in terms of consumer behaviour to one of the popular beverage brand, Coca Cola. Coca Cola had been applying different strategies to meet the changing needs of the customer. The report will help in drawing inference towards the nature of the marketing notion used by an organization to retain its market and to gain long-term profit. The article deals with the changing strategy of Coca Cola to adapt to changing nature of the consumers. The company has undertaken a strategy known as One Brand Strategy in which Coca Cola includes its four product option that are Coca-Cola Zero Sugar, Coca Cola, Diet Coke and Coke Life (Roderick 2016). These are placed under one master brand strategy to ensure customers that the company is aware of their healthier needs. The company devises this strategy not only gather customer attention but also keeping an eye for its premium products and sales of those products under one head. The marketing concept that the organization has applied here is the societal marketing, which is considered one-step further than marketing. This marketing decision of the organization will not only help in the welfare of the whole society but also will also help them achieve long-term profit. However, Coca Cola has tried to shift its focus from transaction to relationships in a way that could refresh its image according to customer needs and promote itself to global audience (Brown 2016). In my opinion, Coca Cola has adopted this strategy to retain its customers who have changed their priority towards healthier options. This strategy will help the customers to realise that the organization does not overlook the customer needs and makes every attempt to meet the customer satisfaction. References Brown, E. (2016).#CreativeBranding Coca Colas One Brand Strategy - Branding for a Reason. Designmantic.com. Available at: https://www.designmantic.com/blog/coca-cola-one-brand-strategy/ [Accessed 30 Jul. 2016]. Roderick, L. (2016).Coca-Colas CMO explains why its One Brand marketing strategy is going global. Marketing Week. Available at: https://www.marketingweek.com/2016/01/19/coca-colas-cmo-explains-why-its-one-brand-marketing-strategy-is-going-global/ [Accessed 30 Jul. 2016].