Strategy analysis Case Study Example | Topics and Well Written Essays - 250 words

Strategy analysis - Case Study Example The company has a low cost approach, despite being the standard price of the market. The company aims at giving the customers value for their money, while ensuring that the employee welfare is taken into concern. Besides having fair prices, the company has extremely good customer relations. Cliff Bowman argues that there are five routes in defining companies’ strategies (Bowman and Faulkner, 1997). The low price or value strategy involves companies selling on the price factor alone given the little differentiation of the products offered. The low price and the differentiation strategy are similar to the arguments explained by Porter. The focused differentiation aims at offering highly valued products at a substantial premium price. The hybrid approach, on the other hand is the best-cost provider strategy that combines a low cost approach with an emphasis on differentiation. The hybrid approach, according to Bowman, suits the strategy implemented by Southwest